As has already been said, an artist`s “delivery values” differ depending on what the musician is charged with. For example, the written contract may indicate information, such as. B a number of shows and performances that the artist must make on behalf of a company during the duration of the contract. The document can also list the musician`s other commitments, including the possible placement of products in the artist`s music video, while interviews or photo shoots as well as all “marked” stage panels are made during concerts or live performances. When it comes to approval offers, it is often important for celebrities or athletes to support brands that are inspired by their values. George Clooney has signed up as a brand ambassador at Nespresso because he uses the products and his relationship with the brand is authentic. Clooney`s deal with Nespresso is one of the highest-paid celebrity promotions of all time. He earns more than $5.7 million a year advertising for Nespresso. Clooney has been the face of the company since 2006. The Nespresso deal and the sale of his Casamigos tequila brand recently made him the highest-paid actor in Forbes 2018, although he hasn`t played a single movie this year. Although Adidas is a major sponsor of the FIFA World Cup, this does not mean that all the teams and players involved in the competition like or use their brand. This is when the approval of weed agreements comes into play. Endorement offers can relate personally to a consumer.
When a person is supported by a brand, they publicly recommend or offer consumers to try a particular product because they “use it.” Subway restaurants are advertised all over the world. Since 2006, the company has supported many athletes to promote their famous subs. Michael Phelps` approval deal with Subway has drawn a lot of attention to the brand and, in turn, Phelps is known as Subway`s “Famous Fan.” Phelps` popularity has spread to his “Fan Famous” advertising campaign. Phelps supported Subway until 2012 and advertised to consumers that Subway would be the “official training restaurant for athletes everywhere.” Phelps` contract with Subway was signed years before the 2012 Olympics, which allowed both partners to gain credibility before the Olympics. In 2018, PUMA and AC Milan have announced a long-term partnership. Like many sports sponsorship agreements, this agreement brings a professional team and a brand passionate about football. AC Milan joins the PUMA team, which is filled with many other successful football clubs such as Arsenal FC. PUMA not only expands its sponsorship portfolio, but the brand also has the ability to look after football fans. As AC Milan`s official global technical supplier, the iconic PUMA logo is on the team`s jerseys, shoes and accessories.