The company has a long standing history, beginning in 1920, when it was created by Mister Bauer. He opened his first store, “Eddie Bauer’s Tennis Shop” in downtown Seattle, starting the business by building and repairing tennis rackets. Soon after, he expanded his activities to building golf clubs and fishing tackles. He used his spare time to develop a shuttlecock, which to his surprise enjoyed enormous success, being pivotal to the popularization of badminton in the United States.
Several years later, after developing hypothermia while on a fishing trip, Eddie Bauer tried to find a proper replacement for the heavy and bulky wool garments in use at the time. In 1940, he finally patented a new jacket design, the first quilted goose down-insulated jacket in the United States. The new jacket was a success and soon started selling as “The Skyliner”.
During the Second World War, in 1942, Bauer was commissioned by the United States Army Air Corps to develop a parka designed to keep pilots warm at high altitudes. The result was the “B-9 Flight Parka”, and an order of over 50.000 pieces. The necessities of the war allowed Eddie A�to supply the United States Army with a large number of sleeping bags, backpacks and pants. In the 1950’s Eddie Bauer started a partnership with William Niemi, who will later became the sole CEO of Eddie Bauer, after Eddie and his son will sell their half to Niemi in the 1968.
In 1971, the company was bought by General Mills and the company shifted its focus on casual clothing, while expanding to over 60 stores.
Later, the brand was bought by Spiegel, and in the first year only 39 new Eddie Bauer stores opened.
By 1998, there were over 550 stores in North America, 32 in Japan and 9 in Germany.
Eddie Bauer kept its game up well into the 2000’s with various new collections, promotion or sponsoring various expeditions. Even now they often offer coupons to their customers.

One of the best ways to express your ideas, hobbies, or other personal interests is to create your own t-shirt. With the assistance of online custom print stores, it is easier than ever to create a design that truly reflects your personality. Whether you are passionate about music, sports, activism, travel, drama, dance, or anything else, you will be able to use design templates or come up with your own design to convey your interest. If you are part of an organization, you can create your own t-shirt as a way to express the organization’s purpose or mission. Once you have come up with a distinctive design for your group, you will be able to order custom t-shirts in bulk at a discount price. Custom t-shirts are popular among activist groups or individuals who wish to express an important idea or message.
You can also create your own t-shirt to bring about a sense of team spirit and unity for a group you are part of. Sports teams often use custom t-shirts with their team name, mascot, and even team motto for the season. Performance groups, such as those involved in music, drama, or dance, create custom t-shirts as a way to advertise upcoming events. By prominently displaying the performance date, location and other important details, the potential for a larger audience will be increased. This is an effective and inexpensive way to advertise. At the same time, such custom t-shirts are great mementos of the event.
When you choose to create your own t-shirt, the possibilities are limitless. You can be as creative as you would like as a way to express yourself no matter what your interests or hobbies are. Peruse the designs available online. For further customization, you can add text around the available images or submit images of your own for a truly distinctive custom t-shirt.